Your reputation is too valuable to leave to chance
Executive positioning, personal brand & communications counsel for leaders.
About Lynx Standard
Our Services
Executive reputation, intentionally built.
Lynx Standard helps senior leaders take control of how they're positioned, communicated and perceived.
Executive Standard
Define what you want to be known for and align your positioning, LinkedIn, narrative, communications, thought leadership and visual presence around it.
The Executive Review
Get an
Executive reputation, intentionally built.
Lynx Standard helps senior leaders take control of how they're positioned, communicated and perceived.
Executive Standard
Define what you want to be known for and align your positioning, LinkedIn, narrative, communications, thought leadership and visual presence around it.
The Executive Review
Get an objective assessment of how you're showing up today, what's underselling you and exactly what to fix first.
Executive Communications Counsel
Get senior communications counsel for keynotes, announcements, launches, leadership messaging and other moments when the words matter.
Focused Engagements
Get targeted support for a specific need, including LinkedIn, executive bios, thought leadership, positioning, visual direction or founder branding.
Our Mission
Make the outside story match the career.
Lynx Standard exists for accomplished leaders whose experience, expertise and ambition have outgrown the way they're showing up.
We help executives get clear on what they want to be known for, strengthen how they communicate it and make sure what people see reflects the substance behind the name.
Yo
Make the outside story match the career.
Lynx Standard exists for accomplished leaders whose experience, expertise and ambition have outgrown the way they're showing up.
We help executives get clear on what they want to be known for, strengthen how they communicate it and make sure what people see reflects the substance behind the name.
You built the career. Our job is to make sure people can see it.
Our Process
Our Process
Diagnose first. Then decide what deserves action.
We don't start with a content calendar, a LinkedIn rewrite or a list of things you should be doing.We start by looking at where you are, where you're going and what people currently see.
We assess your positioning, messaging, digital footprint and the signals shaping your reputation. Then w
Diagnose first. Then decide what deserves action.
We don't start with a content calendar, a LinkedIn rewrite or a list of things you should be doing.We start by looking at where you are, where you're going and what people currently see.
We assess your positioning, messaging, digital footprint and the signals shaping your reputation. Then we identify what's working, what's getting lost and what actually needs attention.
From there, we build a focused plan around the changes that will make the biggest difference.
No busywork. No visibility for visibility's sake. Just a clear point of view on what matters and what comes next.
Meet the Founder
Courtney Cratty
Courtney has spent more than a decade in marketing and communications, working alongside and advising senior leaders around the world.
Her experience spans executive communications, thought leadership, global marketing, launches and brand messaging. But the work has never been just about writing. It's about figuring out what actually needs to be said, what isn't translating and what people need to understand.
She founded Lynx Standard to bring that perspective directly to executives who have built incredible careers, but haven't had the time or outside perspective to strategize their personal brand presence.
The substance is already there. Lynx Standard makes sure people can see it.